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All Journal Jurnal Kedokteran Brawijaya JAM : Jurnal Aplikasi Manajemen JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) MNJ (Malang Neurology Journal) Majalah Kesehatan FKUB Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Respirologi Indonesia Respiratory Science BKM Public Health and Community Medicine JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Harun Al Rasyid
Faculty Of Medicine, University Of Brawijaya, Malang, East Java
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Journal : Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika

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Analisis Kualitas Pelayanan dan Brand Image Terhadap Minat Kunjungan Ulang Pasien Klinik Bidan Marlina Rasyid, Harun Al; Indah K, Agus Tri
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 17, No 1 (2019): MARET 2019
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.687 KB) | DOI: 10.31294/jp.v17i1.5218

Abstract

This study aimed to analyze the influence of service quality and brand image to re-visit interest. Samples were patients who were ambulatory and hospitalized at the Clinic Bidan Marlina Tangerang Selatan totaling 130 respondents. Regression analysis techniques were used to analyze the influence of service quality and brand image to re-visit interest is using SPSS (Statistical Package for the Social Sciences). Service quality and significant positive effect on the re-visit interest in Bidan Marlina Clinic Tangerang Selatan, every 1% increase in the variable quality of service will be followed by the increase in re-visit interest of 0.265 percent. While the brand image variable positive and significant effect on the interest re-visit the clinic Bidan Marlina Tangerang Selatan, every 1% increase in variable brand image will be followed by the increase in re-visit interest of 0.740 percent. Furthermore, the results also showed that there is a positive and significant influence on the independent variables of service quality and brand image together to re-visit interest. Service quality and brand image affects 65.7% of the interest to re-visit the clinic Bidan Marlina Tangerang Selatan.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI KOTA TANGERANG SELATAN Rasyid, Harun Al; Indah, Agus Tri
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 16, No 1 (2018): Maret 2018
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.237 KB) | DOI: 10.31294/jp.v16i1.3031

Abstract

Abstract - This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Yamaha motorcycle in Tangerang Selatan totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Yamaha motorcycles for 0538 unit. This shows that the innovation products made by Yamaha and Prices set affects 46.6% of the consumer decision in purchasing undergo a Yamaha motorcycle in Tangerang Selatan.Keywords : Innovation , Price, Purchase Decision, Motorcycles, Yamaha.
Co-Authors . Noermijati agus tri indah, agus tri Anisa Ramadhani Kusumastiti Annisa Nurul Arofah, Annisa Nurul Aris Rosidah Armanu Thoyib Asih Trimurtini Badrul Munir, Badrul Cicilia Lihawa Dewangga Primananda Susanto Dewi, Rose Khasana Eky Indyanty Wuryaning Lestari Eviana Norahmawati Fahmy Rezkiah Fiella Rachmatika Gede Sasmika Suwandi Hakim, Lukman Hardika, Arif Satria Iin Noor Chozin Indah K, Agus Tri Kenty Wantri Anita, Kenty Wantri Kusumastiti, Anisa Ramadhani Lilik Zuhriyah Lukman Hakim lumban gaol, andy Machlusil Husna, Machlusil Mariyatul Khiptiyah Masruroh Rahayu, Masruroh Nadiya Elfira Bilqis, Nadiya Elfira Ngakan Putu Parsama Putra Pinahayu, Griesinta Trianty Andria Prabowo, Edwin Damar Pratiwi, Suryanti Dwi Putra, Ngakan Putu Rahmad Rahmad Retnani, Diah Prabawati Riskawati, Yhusi Karina Rizky Rosita, Rizky Santony Santony Sasongko Adhi Nugroho Shahdevi Nandar Kurniawan, Shahdevi Nandar Siahaan, Sylvia Sagita Sri Budhi Rianawati, Sri Budhi sri retnaningtyas Sugiri, Yani Jane Suryanti Dwi Pratiwi Susanthy Djajalaksana Susanthy Djajalaksana Susanto, Dewangga Primananda Susilo, Hery Tae, Vidria Handayani Teguh Rahayu Sartono Teguh Rahayu Sartono Tita Hariyanti Tita Hariyanti Tita Hariyanti Tita Hariyanti Tri Wahju Astuti Yani Jane Sugiri Yulia Kartina